Erin Flowers
Marketing · The Storyteller
Erin brings Southland's message to life. From social media to campaigns to the content that helps growers find us, she turns real results from real farms into stories worth sharing.
Drives Southland's digital marketing and brand presence
Turns grower success stories into content that resonates
Bridges the gap between soil science and real-world communication
Helps new customers find Southland when they need it most
Making the real story heard
Southland Organics has great products and real results — but none of that matters if growers never hear about them. That's where Erin Flowers comes in.
Erin handles marketing for Southland, which means she's the one figuring out how to take something technical — like humate soil conditioners or antibiotic-free poultry protocols — and turn it into a message that actually reaches the people who need it.
It's a harder job than it sounds. Agriculture marketing isn't about flashy campaigns. It's about earning trust through honest, clear communication. Growers can smell hype from a mile away, and Erin knows that. She focuses on real outcomes, real data, and real stories from real farms.
When a grower finds Southland through a search, an ad, or a social post and thinks, 'These people actually know what they're talking about' — that's Erin's work paying off.
What Erin brings to marketing
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The ability to make complex agricultural science accessible without dumbing it down
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A focus on authenticity — real results, real growers, real stories
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The creativity to find new audiences while keeping Southland's voice genuine
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A deep understanding that in agriculture, trust is earned through proof, not promises
The best marketing doesn’t feel like marketing. It feels like a grower finding exactly the help they needed, right when they needed it. That’s what I’m trying to build here.
From the Southland blog
A Tick(ing) Time Bomb: How to Get Rid of Ticks in your Yard
Ticks can be just as dangerous as mosquitoes, and if left untreated, they can lead to serious health issues. With the large amounts of rainfall and warmer weather patterns this year, ticks pose an even greater concern for your family.
May 30, 2019
Bridging the Gap: Agriculture and the Environment
There is no shortage of criticism for the agriculture industry, and one of the areas that receives the most attention is the interaction between agriculture practices and the environment. It’s time to bridge the gap!
December 6, 2023
Bridging the Gap: Antibiotic Regulation in Food Animals
When are antibiotics allowed in animal agriculture? What are the rules around their use? What does “raised without antibiotics" really mean on food labels?
October 25, 2023
Meet the Team
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Mike Usry
Founder & CEO
With years of experience in humate deposits and soil biology, Mike brings practical knowledge from the field to every conversation. He founded Southland Organics to create sustainable solutions that work with nature, not against it.
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Karin Usry
Co-Founder & Chief of Staff
As co-founder and Chief of Staff, Karin manages operations, human relations, accounts receivable, customer service, and more. She's the person behind the scenes making sure everything at Southland Organics actually works.
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Allen Reynolds
Vice President & Director of Operations
Allen serves as Vice President and Director of Operations, overseeing poultry development and ensuring our products reach the growers who need them most.
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