Matt Austin
Operations · The Man Who Makes It Ship
When you order from Southland Organics and it arrives right, on time, in one piece — that's Matt. He keeps the warehouse, shipping, and logistics running so the rest of the team can focus on helping growers.
Manages warehouse operations, shipping, and logistics
Makes sure every order goes out right the first time
The reliable force behind Southland's fulfillment pipeline
Does the hard work that nobody sees — and does it well
The work behind the work
Behind every product that arrives at a grower's farm or a homeowner's front porch, there's a chain of things that had to go right. At Southland Organics, Matt Austin is the person making sure they do.
Operations isn't glamorous work. It's inventory counts, shipping labels, pallet logistics, and making sure the right products are in the right place at the right time. It's the kind of job where nobody notices when everything goes perfectly — but everyone notices instantly when something doesn't.
Matt thrives in that space. He takes pride in the things that most people never think about: the warehouse being organized, the shipments going out on schedule, the system working the way it's supposed to work. It's quiet, essential, unglamorous work — and Matt does it with consistency and care.
If you've ever ordered from Southland and thought, 'That was easy,' you have Matt to thank for it.
What Matt brings to operations
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The kind of reliability that means the team never has to wonder if shipments went out
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An eye for systems and efficiency that keeps the operation lean
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The willingness to do the work that doesn't come with applause — and do it well, every day
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A steady hand that keeps Southland's logistics running smoothly as the company grows
I just want it to work. When a customer gets their order and everything’s right — right product, right amount, right on time — that’s a good day. That’s every day if I can help it.
Meet the Team
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Mike Usry
Founder & CEO
With years of experience in humate deposits and soil biology, Mike brings practical knowledge from the field to every conversation. He founded Southland Organics to create sustainable solutions that work with nature, not against it.
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Karin Usry
Co-Founder & Chief of Staff
As co-founder and Chief of Staff, Karin manages operations, human relations, accounts receivable, customer service, and more. She's the person behind the scenes making sure everything at Southland Organics actually works.
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Allen Reynolds
Vice President & Director of Operations
Allen serves as Vice President and Director of Operations, overseeing poultry development and ensuring our products reach the growers who need them most.
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