You didn't get into this to gamble with your family's future.
You can't control feed quality or chick genetics. But you can control:
No sales script — just a conversation about your operation
The system wasn't built for you to win.
You know it. Your neighbors know it. But nobody's saying it out loud.
What you can't control
Feed quality you didn't choose. Chick genetics you can't negotiate. A ranking system that pits neighbors against each other with uneven inputs.
What keeps you up at 3 AM
That feeling when you check the controller and wonder if this is the flock that breaks you. Every placement is a $30,000 bet you can't walk away from.
What's not right about it
You signed up to feed America, not to play a rigged game where one bad flock can erase a decade of good ones. A man who works this hard deserves better odds.
We've been in the houses.
Allen Reynolds didn't learn poultry from a textbook. He learned it installing equipment, dumping chicks, and doing the work that commercial growers do every day.
Since 2014, he's traveled thousands of miles visiting farms, troubleshooting problems, and helping growers find solutions that actually hold up in the house — especially as the industry moved toward antibiotic-free production.
We talk in FCR, mortality, and settlement checks — not white papers. When you call, Allen answers. That's not a tagline; it's how we've done business since 2009.
Allen Reynolds
VP & Director of Operations
Three jobs. Real solutions.
Every product here exists to do one of three jobs in your houses. Pick the job you need help with — we'll show you the right tools.
Keep more birds alive and ranking better.
Mortality creeping up, FCR slipping, and every 0.1% costs real money.
Best for: Growers fighting mortality or inconsistent flock performance
Cut ammonia and litter stress.
Ammonia burns paws, reused litter gets worse each flock, and every point on the paw score shows up at settlement.
Best for: Houses with paw scores or reused litter
Survive your worst weeks.
Placement week. Summer heat. The 14 days between 'looks fine' and 'we've got a problem.'
Best for: High-stress periods — placement, heat, or transition flocks
Shop the house program
2.5-gallon and cases — the sizes that belong in a house, not a coop. Start with one product or run the full system.
Big Ole Bird + Litter Life + Catalyst covers gut health, litter, and stress. Most growers start here and see results within one flock.
Not ready for the whole system? Pick one product, test it on one house, one flock. If it doesn't pay for itself, don't reorder.
Big Ole Bird
Best for: Gut health, FCR, livability
Litter Life
Best for: House ammonia and reused litter
Catalyst Vitamins
Best for: Placement, heat, and stress weeks
Mother Load
Best for: Water acidifier at house scale
ZeroPoint
Best for: Water lines and between-flock reset
Numbers, not promises.
These are results from growers running the same three jobs above.
Three steps. Not a sales pitch.
We don't ask you to overhaul your operation. We ask you to test one thing on one house.
Call Allen or text us.
Tell us about your operation — how many houses, what integrator, what's giving you trouble. We'll listen first.
Test on one house, one flock.
No commitment beyond that. No contract, no minimum order. If it doesn't work, don't pay.
See the settlement check.
That's the only proof that matters. If the numbers move, you'll know it. If they don't, we'll shake hands and part ways.
We know what you're thinking.
We've heard every objection. Here's the straight answer to each one.
I've tried probiotics before and they didn't work.
We hear that a lot. Most probiotics on the market are generic formulas that weren't designed for poultry gut biology. Big Ole Bird was developed specifically for broilers and validated in a UGA study that showed 6.2% mortality reduction (10.9% down to 4.7%). If your last probiotic didn't move the needle, it wasn't this one. Try it on one house — if it doesn't work, don't pay.
My integrator might not approve this.
Everything we sell is USDA Organic certified with zero withdrawal period and zero residue. There's nothing in our products that would cause a compliance issue at the plant. Hundreds of growers use Big Ole Bird and Litter Life under major integrators — Tyson, Pilgrim's, Koch, Perdue. We're happy to provide documentation for your field tech.
I can't afford to experiment right now.
We get it — margins are tight and every dollar matters. Here's the math: Big Ole Bird costs roughly $0.02-0.05 per bird. If it improves mortality by even 0.5%, you're looking at hundreds of dollars back per house per flock. Start with a quarter-house test. If it doesn't pay for itself, you owe us nothing.
How do I know this isn't just another sales pitch?
Fair question. Here's what makes us different: we have UGA peer-reviewed research, not just testimonials. Allen Reynolds has spent 10+ years actually inside chicken houses — not behind a desk. And we don't ask you to overhaul anything. One product, one house, one flock. The settlement check is the only sales pitch that matters.
What if it messes up my birds?
Our products are USDA Organic certified with zero withdrawal period. Big Ole Bird is a probiotic — beneficial bacteria that support gut health. It's not a drug, not an antibiotic, not a chemical treatment. Hundreds of commercial growers run it every flock. The risk of trying it on one house is essentially zero. The risk of not trying it is another flock at the same numbers.
Your birds don't wait. Neither do we.
One conversation. That's all it takes to find out if we can help your operation. Allen's on the other end of this number.
Call Allen — he'll answer.
Prefer text? Message Allen at 800-608-3755